The Super Bowl has become a TV viewing event that draws audiences to the commercials as much as the game. In fact, 16 percent of viewers say they pay more attention to the ads than the game itself. Each year, advertisers clamor for seconds in the highly sought-after timeslot, some even forking over as much as $3.5 million. That’s quite the investment. To help bolster ROI, marketers used social media to further conversations online andRead More